AMBUSH 3D prints a shoe that can be worn in the metaverse

Shoe brand AMBUSH is launching a fairly unique new project in the world of fashion: a pair of 3D printed shoes that can be worn both in the metaverse and in everyday life. The shoes that are called 100S were made in collaboration with Zellerfeld, a shoe manufacturer that made the fully 3D-printed HERON01 sneaker unveiled a few months ago. The footwear was created with recycled materials, with the aim of promoting a circular economy. The model is also available as a digital counterpart, an NFT, which can be unlocked and used in the AMBUSH® SILVER FCTRY metaverse.

For a few months now, the metaverse concept has been used more and more and many ideas have been developed around this virtual world, which is still a bit abstract for many people. The founder of Facebook, Mark Zuckerberg, defines it like this, “In the metaverse, you will be able to do almost anything you can imagine: meet with friends and family, work, learn, play, shop, create, as well as completely new experiences that don’t really fit our way of thinking. about computers or phones today.” Apparently that’s now supposed to include wearing 3D-printed shoes as well, though to be honest we’re still wondering how that will come to fruition.

Founded by Korean-American designer Yoon Ahn, the AMBUSH brand has become a new benchmark in the world of fashion. A reference that also uses 3D technologies to offer even more innovative products. In the case of the 100S, it’s hard to know for sure which process was used. However, one thing is for sure, the shoe will not go unnoticed with its eye-catching color and design. Looking at the shoe, we couldn’t help but notice that the upper is quite thin compared to the sole, which looks the same as the upper, suggesting that the brand has gone for some comfort. The shoe is laceless, easy to put on and open to allow the foot to breathe. We cannot say for sure what material was used, except that it is recycled.

The brand has presented the first prototype in the last three days at Stadium Goods SoHo during NFT NYC. There hasn’t been an exact release date, nor any price, but we’ll keep you updated as soon as we know! In the meantime, you can visit the brand’s website for more information.

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*Cover photo credits: AMBUSH