In 2017, L’Oréal revealed that 100 percent of its new product packaging involved 3D printing. Since then, L’Oréal has been able to integrate even more additive manufacturing processes throughout product production for its various product lines. HP recently announced that the company will expand its Digital Manufacturing Network (DMN) of parts suppliers to meet the agile manufacturing demands of customers such as L’Oréal. “Customer-focused innovation and sustainable products are at the core of everything we do.”, explained Anne Debauge, Director of Digital Transformation, Packaging and Development at L’Oréal. “3D printing gives us this business freedom to offer new experiences to customers. Thanks to this collaboration we are already gaining in agility in our factories and we want to go further by creating new services.”
Additionally, HP is aiming to accelerate its mass production capacity in tandem with the growth of the company’s Metal Jet 3D printing platform, which is scheduled to be commercially available in 2022.”3D printing is unlocking new levels of personalization, business resiliency, sustainability and market disruption”, explained Didier Deltort, president of Personalization and 3D Printing at HP in statements to the press.
L’Oréal and HP Digital Manufacturing Network
During Formnext, L’Oréal and HP showcased the results of their partnership, demonstrating the high-end results for luxury cosmetics that HP 3D printing is capable of bringing to life. The two companies worked together to prototype and scale large volumes of adjustable ‘disks’ that allow L’Oréal to prototype, fill and label products more efficiently. Overall, this resulted in a 33 percent cost reduction and 66 percent time savings. In addition, there is increasing demand for scaling work in AM, showing the growing trend towards further industrialization of the industry, as well as the ability of the technologies to be commercially viable.
With recent changes in consumer behavior due to the global pandemic, HP 3D printing technology has proven essential to L’Oréal’s ability to respond to customer demand in the cosmetics market. In addition, to manage 3D printing workflows and additive manufacturing fleets, the HP Digital Manufacturing Network also uses HP’s broad portfolio of additive manufacturing offerings, including HP 3D API and HP 3D Center software solutions, and hardware such as HP Automatic Unpacking Station. You can learn more about HP and its partnership with L’Oréal HERE.
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Cover photo credit: L’Oréal